Based in Halifax, the town in our name One Halifax client: around two organic leads a week for five years Websites, SEO, AI search, video and strategy from one team
Marketing for Halifax businesses

Marketing Halifax

Marketing for Halifax businesses that want more of the right work.

Find you.Trust you.Choose you.

Halizona brings websites, SEO, AI search, social media, content, video, photography and marketing strategy together to help Halifax businesses become easier to find and easier to choose.

Based in Halifax, West Yorkshire. Most of the businesses we work with are within half an hour of us.

David and Luke from Halizona
Where to start

Where is your marketing getting stuck?

Most Halifax business owners who ring us open with one of these four questions. Pick the nearest and you get a straight answer first, then the work we would do about it, then the local businesses it has already worked for.

David from Halizona filming at a local business event
Find you. Trust you. Choose you.

How the three parts of your marketing fit together

Being found, being believed and being chosen are three separate jobs, and marketing that only does one of them leaks enquiries at the other two. Here is what each covers for a Halifax business, and the work that sits under it.

Find you

Turn up where Halifax customers look

Google, Google Maps, the AI assistants and social search, for the services you want more of. We find out what people around Halifax actually type, build the pages that answer it, and keep the Google Business Profile and the reviews working alongside them.

  • SEO and local SEO
  • Google Maps and Google Business Profile
  • AI search and GEO
  • Service and location pages
  • Social media and social search
  • Google Ads and paid social
  • Digital PR and local citations
Trust you

Give them the proof before they ring

Real photographs of real jobs, video shot on site, named clients, written-up results and Google reviews. We take the photographs and fly the drone ourselves, so the evidence exists in the first place.

  • Project and team photography
  • Video and video case studies
  • Written case studies
  • Google reviews
  • Founder and team profiles
  • Accreditations and client logos
  • Helpful guides like the ones above
Choose you

Make the next step obvious

A website and a message built around who you want more work from, calls to action that say what happens next, forms that ask the right questions, and tracking that shows which pages produce the enquiries. Strategy sits here too, because it decides what all the rest is for.

  • Marketing strategy
  • Website design
  • Positioning and messaging
  • Calls to action and landing pages
  • Enquiry forms and user journeys
  • Lead and conversion tracking
  • Email marketing and remarketing
Case studies

Halifax and Calderdale businesses we work with

Three clients within a few miles of us, and what the marketing has actually done for each of them.

EV charging points installed by RB Electrical outside a commercial building Electrical contractor · Halifax · Brand, website, SEO, marketing

RB Electrical

Business
R.B Electrical (Halifax) Limited, an electrical contractor based in Halifax, doing commercial and domestic work and EV charging installation as a Rolec and OZEV approved installer.
Problem
Good electricians are ten a penny in the search results, and a single services page gave RB no way to stand out for the specific jobs it wanted more of, EV charging among them.
Work
Brand, website, SEO, content and the ongoing marketing ever since. Each service got a page of its own with enough on it to rank on its own, and the site has kept growing as the business has.

An average of around two organic leads a week for five years, and roughly a 5:1 return on investment.

The Standeven Flooring website, redeveloped by Halizona, shown on a laptop Commercial flooring · Hipperholme · Website, video, content, SEO

Standeven Flooring

Business
A commercial flooring contractor established in 2003 and based at Hipperholme, between Halifax and Brighouse, with installation teams fitting floors for retailers and contractors nationwide.
Problem
The old website made a nationwide commercial contractor look like somewhere you might buy a rug. Buyers placing large contracts needed to see the jobs, the scale and the kind of client Standeven already works for.
Work
Website redevelopment first, then photography and video shot on site as the jobs happen, including the M&S Food store in Pudsey, with ongoing content and SEO behind it.

A presence that finally matches the size of the company, and showing off jobs like Pudsey has helped win more large contracts.

“Halizona have done a great job on our recent website update, providing great support as well as excellent on-site video footage and social media posts. Highly recommend Dave and the team.”

Gareth StandevenOwner, Standeven Flooring
Aerial drone photograph of a Yorkshire housing development built with Bond Brickwork Commercial brickwork · Brighouse · Website and search since 2018

Bond Brickwork

Business
Brickwork and masonry for the national housebuilders, run from Brighouse, four miles from our door, with sites on major residential developments across Yorkshire.
Problem
Housebuilders choosing a brickwork subcontractor want proof of scale and capability before they pick up the phone, and very little of Bond’s track record was visible online.
Work
Website, marketing channels and business systems, designed, built and managed as their long-term marketing partner, with the search work running since 2018 and our own drone photography of live sites.

At the top of Google for the commercial brickwork searches that count, and recommended by AI search when people ask.

Reviews

What clients say about having Halizona run their marketing

“Halizona have done a great job on our recent website update, providing great support as well as excellent on-site video footage and social media posts. Highly recommend Dave and the team.”
Gareth StandevenOwner, Standeven Flooring
“You’re in safe hands with Halizona! Our music festival aimed to have a fresh modern take for a local community event. Halizona not only provided us with a great new website but also brought a ton of ideas to add digital interaction through QR codes, online line ups, video presentation and real time updates.”
James OgdenGM, Brodstock
“Absolutely sensational. The best there is, simple as that. We’ve used Halizona as basically our head of marketing for over 3 years now.”
Tony CawManaging Director, Educamus Tuition
“Dave has provided a great service for our business as a main contractor, drone footage & marketing consultation. We’d highly recommend his services to others!”
Lewis RobertsJunior Executive, Jack Lunn Ltd
“David has been brilliant to work with, assisting every step of the way and holding my hand when needed. Everything has run so smoothly under Halizona.”
Gemma Di MaioGrowth & Development, Usave Power
“5 star service, the website designed for our business is of a professional standard, with easy access to all of our information, and linked to our booking platforms. Would definitely recommend!”
Joe ClarkGoogle review
About Halizona

A Halifax marketing company, with Halifax in the name

Halizona is a marketing company based in Halifax, West Yorkshire, and the Hali in the name is this town. We work with established businesses that are good at what they do and want more of the right work: the right people finding them, trusting them and choosing them.

Websites, SEO, AI search, content, social media, photography, video and marketing strategy all come from the same small team. A website from one supplier, search from another and video from a third rarely add up to one clear message, which is why we keep them together.

Websites and digital marketing have been our trade for approaching 20 years. Today that means businesses across West Yorkshire and nearby areas, including Halifax, Huddersfield, Bradford, Leeds, Keighley and Skipton, most of them within half an hour of us, which is close enough to get on site and film the actual work.

Find you.Trust you.Choose you.

Help the right people find you. Give them genuine reasons to trust you. Make it easy for them to choose you.

David and Luke from Halizona working at a laptop in the office
Common questions

Marketing in Halifax, the questions we get asked

How much does marketing cost in Halifax?

As a guide, our ongoing marketing for Halifax businesses runs at £500, £750 or £1,000 a month. At £500 the hours go wherever they will make the biggest difference first, usually the SEO or the website, with video alongside and a shoot every three or four months. At £750 there is deeper search work, more content behind it and filming more often. At £1,000 several channels run at once, with our deepest SEO work and close to a shoot every month.

Those are guides because the exact plan is agreed after a meeting, once we know which results matter most to you. A website is priced separately, from £1,495 + VAT for a simpler site, and you get a fixed figure before anything starts.

What is included in a marketing retainer?

Whatever will make the biggest difference to your business that month, which is the honest answer and the reason the tiers above are guides. In practice a Halifax retainer usually covers search work on the website, new pages and content, the Google Business Profile and reviews, photography and video from site, social posts made from that footage, and a monthly report you can actually read.

Every month you will know what we are doing, why we are doing it and what it is achieving.

What happens if it is not working?

We change what we are doing, because we measure the results that matter to you and the numbers are shared with you every month. Some of it is quick: a new page can be found and start bringing enquiries within weeks. Search and AI visibility take a few months before the trend is clear, and we say so at the start.

We only do the work that makes the biggest difference to your business, so if something is not earning its place in the plan it gets replaced by something that will.

Who actually does the work?

David, who runs Halizona, and the small team around him. We plan the strategy, build and write the websites, do the search and AI work, and shoot the photography, video and drone footage ourselves, so nothing is passed to someone you have never spoken to.

Being in Halifax is part of that. We can sit down with you, get on site when there is something worth filming and be there when it matters.

Do you work with construction and trades businesses?

Yes, more than any other kind. RB Electrical in Halifax, Standeven Flooring at Hipperholme and Bond Brickwork in Brighouse are all within a few miles of us, and Dolphin Heating in Huddersfield is a one-van gas engineer we have taken to number one on Google for the search that matters to her. Trades buyers want to see the jobs, so we film and photograph them.

Do you work with professional services firms?

Yes. Construction, trades and professional services are the three kinds of business we work with most, and the approach is the same for an accountant, a solicitor or a surveyor in Halifax as it is for a contractor: be found for the work you want, show the evidence and make the next step easy. Professional services buyers compare several firms before they ring, so the proof and the people carry more of the weight.

Can one company manage our website, SEO, social media and marketing?

That is exactly what we do, and it is the reason clients stay. Educamus Tuition describe us as basically their head of marketing, and have done for over three years. Bond Brickwork have had their website and search work with us since 2018. One team means one plan, one message and nobody blaming another supplier.

It is also how we have supported Brodstock, the community music festival near Halifax, for more than a decade: brand, website, video and live updates on the day, all pro bono because the money goes to Overgate Hospice and the MS Society.

Do you work outside Halifax?

Yes. Halifax and the rest of Calderdale are home, and we work across West Yorkshire and nearby areas, including Huddersfield, Bradford, Leeds, Keighley and Skipton. Distance matters less than it used to. It is the filming and the site visits we like to keep local, and the search work travels anywhere.

Where we work

Where around Halifax do you work?

All of Calderdale, for a start. RB Electrical is in Halifax itself, Standeven Flooring is at Hipperholme and Bond Brickwork is in Brighouse, so most of our work is a short drive away, and we go further across West Yorkshire when the job is right.

  • Halifax town centre
  • Sowerby Bridge
  • Elland
  • Brighouse
  • Hipperholme
  • Northowram
  • Shelf
  • Queensbury
  • Ovenden
  • Illingworth
  • Ripponden
  • Hebden Bridge
  • Mytholmroyd
  • Todmorden
  • Huddersfield
  • Bradford

Want more of the right Halifax customers finding and choosing you?

More marketing is rarely the answer. The marketing you already have, working together, usually is.

Tell us what you want the business to do next and we will tell you where the gaps are and which one to close first.

A straight answer first One team for all of it Results you can measure
Or ring 01422 771606 Or email info@halizona.com

Tell us what you want more of

Goes straight to info@halizona.com. No newsletter, no list.